{"data":{"items":[{"id":"deployment:unilever-ai-content-engine-12-times-content-90-percent-lower-cost-roi-not-to-bottom-line","url":"https://modelsatwork.news/article/unilever-ai-content-engine-12-times-content-90-percent-lower-cost-roi-not-to-bottom-line","published_at":"2026-11-12T14:59:00.000Z","company":"Unilever","industry":"Retail and consumer","company_size":"Not stated","functions":["marketing"],"use_case":"Content production","tools":["AI-powered content engine (not named)","Google Cloud (five-year deal, February 2026)","Sketch Pro (in-house design unit)"],"stage":"scaled","stage_label":"Scaled across teams","since":"Not dated; compared with 2024","metrics":[{"label":"Content produced","before":"2024 volume (not stated)","after":"12 times 2024"},{"label":"Cost of content","after":"90% lower; per asset or in total not stated"},{"label":"Content creators","before":"300,000 (previously reported)","after":"500,000"},{"label":"Return on marketing investment","after":"Up 10% to 15% a year, Unilever says"}],"cost":"Not disclosed. No tool, licence, build or headcount figure. Unilever says the return-on-investment gain is not expected to reach its bottom line.","people":"Not disclosed. The report does not say what changed for marketers or agencies, or who approves AI-made content before it runs. Leandro Barreto becomes chief growth and marketing officer on 1 January.","evidence":"company-claimed","evidence_label":"Company claim, no method","evidence_note":"Unilever's statements to investors on 4 November 2026 as relayed by Marketing Dive. No method, no money baseline, no tool cost. The chief executive said the model is not yet across the whole portfolio.","sources":[{"title":"Marketing Dive: How Unilever's social-first marketing is evolving amid reorganization (12 Nov 2026)","url":"https://www.marketingdive.com/news/how-unilevers-social-first-marketing-is-evolving-amid-reorganization/874457/"},{"title":"Marketing Dive: Unilever changes its brand discovery calculus with Google Cloud AI pact (17 Feb 2026)","url":"https://www.marketingdive.com/news/unilever-changes-brand-discovery-calculus-google-cloud-ai-pact/812300/"}]},{"id":"deployment:groupon-ai-native-restructuring-336-jobs-2026-savings-reinvested-10-q","url":"https://modelsatwork.news/article/groupon-ai-native-restructuring-336-jobs-2026-savings-reinvested-10-q","published_at":"2026-11-12T14:01:00.000Z","company":"Groupon","industry":"Technology and software","company_size":"1,000-4,999","functions":["business-ops","finance"],"use_case":"Org redesign","tools":["FoundryAI (Groupon's internal platform; vendors not named)"],"stage":"scaled","stage_label":"Scaled across teams","since":"Q1 2026 (Project Foundry); Q3 2026 (FoundryAI)","metrics":[{"label":"Employees terminated under the 2026 plan","before":"194 (30 June 2026)","after":"336 (30 September 2026)"},{"label":"Net savings expected in 2026","before":"About $5 million (May 2026)","after":"None; all reinvested (November 2026)"},{"label":"Selling, general and administrative expense, Q3","before":"$68.3 million (2025)","after":"$55.1 million (2026)"},{"label":"Total operating expenses, Q3","before":"$109.6 million (2025)","after":"$109.1 million (2026)"}],"cost":"Severance and related charges of $7 million to $10 million expected, $5.5 million recorded by 30 September 2026. Cost of FoundryAI and other AI tools: Not disclosed.","people":"336 of 1,734 employees terminated, 90 still in notice at 30 September; more reductions by attrition are under evaluation to the end of 2027. AI fluency is a performance criterion. Who checks AI output: Not disclosed.","evidence":"company-measured","evidence_label":"Company-measured, method disclosed","evidence_note":"Headcount, charges and expense lines come from unaudited SEC filings with year-earlier baselines. The savings are Groupon's estimates. No filing measures what the AI tools do; Groupon calls the effect not yet determinable.","sources":[{"title":"Groupon Form 10-Q for the quarter ended 30 September 2026 (filed with the SEC 9 Nov 2026)","url":"https://www.sec.gov/Archives/edgar/data/1490281/000162828026072167/grpn-20260930.htm"},{"title":"Groupon third-quarter 2026 earnings release (Form 8-K, Exhibit 99.1, filed with the SEC 9 Nov 2026)","url":"https://www.sec.gov/Archives/edgar/data/1490281/000162828026072189/a2026q38-kxexhibit991.htm"},{"title":"Groupon Form 8-K on the restructuring plan approved 21 May 2026 (filed with the SEC 26 May 2026)","url":"https://www.sec.gov/Archives/edgar/data/1490281/000149028126000013/grpn-20260521.htm"},{"title":"Groupon Form 10-Q for the quarter ended 30 June 2026 (filed with the SEC 6 Aug 2026)","url":"https://www.sec.gov/Archives/edgar/data/1490281/000162828026054304/grpn-20260630.htm"},{"title":"Groupon Form 10-K for 2025 (filed with the SEC 10 Mar 2026)","url":"https://www.sec.gov/Archives/edgar/data/1490281/000162828026016429/grpn-20251231.htm"}]},{"id":"deployment:gap-inc-bridgette-ai-hiring-assistant-7000-interviews-200000-seasonal-applications","url":"https://modelsatwork.news/article/gap-inc-bridgette-ai-hiring-assistant-7000-interviews-200000-seasonal-applications","published_at":"2026-11-12T11:59:00.000Z","company":"Gap Inc.","industry":"Retail and consumer","company_size":"Not stated","functions":["hr"],"use_case":"Interview scheduling","tools":["Bridgette (Gap Inc.'s name for the assistant)","Paradox","Workday Recruiting"],"stage":"production","stage_label":"In production, one team","since":"Pilot from June 2026; launch announced 23 October 2026","metrics":[{"label":"Interviews scheduled by the assistant","after":"More than 7,000 (June to Oct 2026)"},{"label":"People who used the assistant","after":"Nearly 45,000 (June to Oct 2026)"},{"label":"Pilot footprint","after":"100+ stores, 6 distribution centres"},{"label":"Time from application to interview","after":"Not disclosed"}],"cost":"Not disclosed. No licence, set-up or per-candidate figure.","people":"Gap says the aim is to take recruiting admin off store managers, and that its people keep the conversations and decisions. Manager hours before and after, and whether the assistant screens applicants: Not disclosed.","evidence":"company-claimed","evidence_label":"Company claim, no method","evidence_note":"Counts from Gap's press release as relayed by HR Dive and CIO Dive. No baseline, no time-to-hire, no hires, no attendance rate and no cost. The stores using it after the pilot are not stated.","sources":[{"title":"HR Dive: Gap Inc. launches AI hiring tool in time for the holidays (29 Oct 2026)","url":"https://www.hrdive.com/news/gap-ai-hiring-tool-bridgette/873179/"},{"title":"CIO Dive: Gap Inc. launches AI hiring tool in time for the holidays","url":"https://www.ciodive.com/news/gap-ai-hiring-tool-bridgette/873233/"},{"title":"Workday: Workday + Paradox: Redefining the Frontline Candidate Experience (vendor-published, 1 Oct 2025)","url":"https://blog.workday.com/en-us/workday-paradox-redefining-frontline-candidate-experience.html"}]},{"id":"deployment:fura-freight-ai-agent-donna-books-40-percent-loads-team-lead-sign-off","url":"https://modelsatwork.news/article/fura-freight-ai-agent-donna-books-40-percent-loads-team-lead-sign-off","published_at":"2026-11-12T11:00:00.000Z","company":"Fura","industry":"Logistics and transport","company_size":"Not stated","functions":["supply-chain"],"use_case":"Carrier sourcing and load booking","tools":["Donna (Fura's AI agent; builder not stated)","Highway (carrier compliance)","Fura's pricing algorithm and transportation management system"],"stage":"production","stage_label":"In production, one team","metrics":[{"label":"Share of load bookings handled by the AI agent","after":"More than 40% (Nov 2026)"},{"label":"Headcount at one acquired brokerage (Pinwheel)","before":"26","after":"8"},{"label":"Revenue per employee","after":"$2.5 million"},{"label":"SG&A, as the chief executive states it (base not given)","after":"Roughly 39% (June 2026)"}],"cost":"Not disclosed. No figure for building or running the agent, or for the offshore team.","people":"A team lead confirms each deal the agent negotiates; a person gives final sign-off on carrier compliance. One acquired brokerage went from 26 staff to 8, with offshore staffing also credited. What happened to those who left: Not disclosed.","evidence":"company-claimed","evidence_label":"Company claim, no method","evidence_note":"The chief executive's figures, relayed in FreightWaves interview summaries generated from a transcript. No definition of a booking \"handled\" by the agent, no period, no load count, no error rate and no cost. The 90% is a forecast.","sources":[{"title":"FreightWaves: Fura Freight: Next Year, Our AI Agent Will Book 90% of Loads (interview summary, 11 Nov 2026)","url":"https://www.freightwaves.com/news/fura-freight-next-year-our-ai-agent-will-book-90-of-loads"},{"title":"FreightWaves: Freight broker Fura's latest deal adds $30M in revenue (20 Oct 2026)","url":"https://www.freightwaves.com/news/freight-broker-furas-latest-deal-adds-30m-in-revenue"},{"title":"FreightWaves: AI Freight Roll-Up: Why Fura Bought High-Rise (interview summary, 12 Aug 2026)","url":"https://www.freightwaves.com/news/ai-freight-roll-up-why-fura-bought-high-rise"},{"title":"FreightWaves: AI First: How Fura Grew 800% During Freight Slump (interview summary and transcript, 23 Jun 2026)","url":"https://www.freightwaves.com/news/ai-first-how-fura-grew-800-during-freight-slump-logistics"}]},{"id":"deployment:airbnb-ai-assistant-40-percent-support-issues-cost-per-booking-17-percent-10-q","url":"https://modelsatwork.news/article/airbnb-ai-assistant-40-percent-support-issues-cost-per-booking-17-percent-10-q","published_at":"2026-11-12T10:20:00.000Z","company":"Airbnb","industry":"Technology and software","company_size":"Not stated","functions":["customer-support"],"use_case":"Ticket deflection","tools":["Airbnb's own AI assistant (vendor not named)"],"stage":"production","stage_label":"In production, one team","metrics":[{"label":"Share of all support issues resolved without a human agent","before":"A third (Q2 2026)","after":"About 40% (Q3 2026)"},{"label":"Customer support cost per booking, year over year","after":"Down more than 17%"},{"label":"Professional and third-party service costs in operations and support, Q3","after":"Down $26 million"},{"label":"Operations and support expense, Q3","before":"$365 million (2025)","after":"$393 million (2026)"}],"cost":"Not disclosed. Neither filing gives the cost of building or running the assistant.","people":"Spending fell in a category that mainly pays outside support partners; Airbnb's own payroll in the line rose $21 million on higher average headcount. Jobs affected and who reviews the assistant: Not disclosed.","evidence":"company-claimed","evidence_label":"Company claim, no method","evidence_note":"The 40% and 17% come from a shareholder letter that defines neither \"resolved\" nor \"cost per booking\". The $26 million is from an unaudited 10-Q with a year-earlier baseline. No cost for the assistant and no satisfaction score is given.","sources":[{"title":"Airbnb Q3 2026 shareholder letter (Form 8-K, Exhibit 99.1, filed with the SEC 5 Nov 2026)","url":"https://www.sec.gov/Archives/edgar/data/1559720/000119312526449727/d437988dex991.htm"},{"title":"Airbnb Form 10-Q for the quarter ended 30 September 2026 (filed with the SEC 5 Nov 2026)","url":"https://www.sec.gov/Archives/edgar/data/1559720/000155972026000032/abnb-20260930.htm"},{"title":"CX Dive: Airbnb reduces customer support cost per booking 17% (10 Nov 2026)","url":"https://www.customerexperiencedive.com/news/airbnb-reduces-customer-support-cost-per-booking-17/874307/"}]},{"id":"deployment:northern-trust-client-onboarding-agent-microsoft-frontier-data-prep-3-days","url":"https://modelsatwork.news/article/northern-trust-client-onboarding-agent-microsoft-frontier-data-prep-3-days","published_at":"2026-11-12T01:02:00.000Z","company":"Northern Trust","industry":"Financial services","company_size":"5,000+","functions":["industry-ops","finance"],"use_case":"Client onboarding data conversion","tools":["Microsoft Foundry","Microsoft Azure","Microsoft 365 (Excel, SharePoint)"],"stage":"production","stage_label":"In production, one team","metrics":[{"label":"Onboarding data preparation time","before":"About 2.5 weeks","after":"3 days"},{"label":"First-pass quality score (F1), seven test cases","after":"96.5%"}],"cost":"Not disclosed","people":"Analysts review every output, resolve exceptions and approve it; the bank's reconciliation still runs before go-live. Headcount effect not disclosed.","evidence":"vendor-reported","evidence_label":"Vendor-reported","evidence_note":"Joint press release with Microsoft. The number of onboardings behind the three-day average is not given, the 96.5% comes from seven test cases, and no production error rate or cost is stated.","sources":[{"title":"Microsoft Source: Northern Trust and Microsoft Frontier Company collaborate to transform client onboarding through AI (joint press release, 9 Nov 2026)","url":"https://news.microsoft.com/source/2026/11/09/northern-trust-and-microsoft-frontier-company-collaborate-to-transform-client-onboarding-through-ai/"},{"title":"Microsoft Source: At Northern Trust, finance experts and Microsoft engineers partner to move faster on AI (feature, 9 Nov 2026)","url":"https://news.microsoft.com/source/features/digital-transformation/northern-trust-finance-microsoft-partner-ai/"},{"title":"CIO: Northern Trust streamlines client onboarding with AI agent (9 Nov 2026)","url":"https://www.cio.com/article/4245961/northern-trust-streamlines-client-onboarding-with-ai-agent.html"}]}],"functions":["customer-support","sales-revops","marketing","finance","hr","supply-chain","it","legal-compliance","business-ops","industry-ops"],"industries":["Financial services","Insurance","Healthcare","Retail and consumer","Manufacturing","Technology and software","Professional services","Telecom and media","Logistics and transport","Energy and utilities","Public sector and education","Other"],"stages":["announced","pilot","production","scaled","rolled-back"],"evidence":["independent","company-measured","company-claimed","vendor-reported","anecdote"]},"meta":{"site":"Models at Work","canonical":"https://modelsatwork.news","generated_at":"2026-11-12T15:24:00.925Z","license":"CC BY 4.0","license_url":"https://creativecommons.org/licenses/by/4.0/","agents_guide":"https://modelsatwork.news/agents"}}