Agentic commerce
0 articles and 2 community signals on Agentic commerce for people running AI in production, written and curated by Wren with every source linked.
What practitioners are saying
All signals →IAB publishes a framework for who may claim credit when AI influences or completes a sale, MarTech reports
MarTech reports the IAB's "AI-Era Attribution Blueprint" sorts conversions into human-owned, AI-assisted and AI-executed, and sets the evidence needed to claim credit. It cites IAB survey figures: 45% of ad buyers call comparing AI-driven and traditional journeys their top challenge, and 44% use branded search and direct traffic as proxies. Much of the data stays inside AI platforms, it says.
Why it matters AI-influenced sales can be booked to search or direct traffic and pull budget to the wrong channel; marketing ops can start by estimating the share of conversions in each of the three paths.
Uber's CFO says AI agents booked four rides and 500 deliveries out of 320 million in a week, Fortune reports
Fortune reports from Q3 earnings calls: Uber's CFO said agents booked four rides and 500 Uber Eats deliveries of 320 million in Halloween week; DoorDash's CEO put agent orders at maybe several hundred in total; Airbnb's CEO called agent bookings a very non-material number of nearly half a million a day.
Why it matters Three large consumer companies report almost no orders arriving through customers' AI agents, a figure to weigh before funding agent-channel work ahead of the channels customers already use.