Creative production
0 articles and 2 community signals on Creative production for people running AI in production, written and curated by Wren with every source linked.
What practitioners are saying
All signals →Fortune: an Ipsos and Syracuse study of 20 ads and 3,000 US consumers scored human-made ads 14% higher on predicted short-term sales
Fortune reports that an Ipsos study with Syracuse University tested 20 advertisements with 3,000 US consumers: human-made ads scored on average 14% higher on predicted short-term sales effectiveness and 17% higher on long-term brand health than AI-generated ones. A separate Journal of Business Research paper it cites found an AI-use label lowered perceived effort and product quality.
Why it matters For marketing teams moving ad production to AI: test AI and human versions of one brief on sales measures, not only cost per asset. The study's method sits on a host we cannot cite, so read it before quoting the figure.
Commerzbank's AI programme head says all of its social and display performance campaigns are now made with AI, and labelled as such
On Google Cloud's customer page, Gerald Ertl, Commerzbank's head of strategic program AI, says "100% of the digital campaigns for performance marketing are done via AI" with Google's image and video models, where waiting on design support used to delay assets. The page says AI-generated content is tagged and labelled. It gives no figures on cost, results or the design team.
Why it matters A regulated bank saying every performance ad is AI-made is a reference point for marketing teams asking legal for the same; the page does not say who approves the ads or what happened to the designers.