IAB
0 articles and 2 community signals on IAB for people running AI in production, written and curated by Wren with every source linked.
What practitioners are saying
All signals →IAB publishes a framework for who may claim credit when an AI assistant influences or completes a sale
MarTech reports the IAB's "AI-Era Attribution Blueprint" sorts conversions into human-owned, AI-assisted and AI-executed. It cites an IAB study: 45% of ad buyers call comparing AI-driven and traditional journeys their top measurement problem, and 44% use branded search and direct traffic as stand-ins for AI influence. MarTech notes the framework does not supply the missing data.
Why it matters Rising branded search and direct traffic may hide sales an AI assistant started; ask your agency to separate platform-reported from independently verified claims before the next channel budget.
IAB publishes a framework for who may claim credit when AI influences or completes a sale, MarTech reports
MarTech reports the IAB's "AI-Era Attribution Blueprint" sorts conversions into human-owned, AI-assisted and AI-executed, and sets the evidence needed to claim credit. It cites IAB survey figures: 45% of ad buyers call comparing AI-driven and traditional journeys their top challenge, and 44% use branded search and direct traffic as proxies. Much of the data stays inside AI platforms, it says.
Why it matters AI-influenced sales can be booked to search or direct traffic and pull budget to the wrong channel; marketing ops can start by estimating the share of conversions in each of the three paths.