NewsToolsFor: Sales and RevOps · Customer support

Salesforce prices Agentforce Coworker at $50 a user a month

Salesforce added a flat $50 per-user licence for its Coworker assistant on 4 November. Sales and service leads now choose between seats and metered credits.

Sales and service teams on Salesforce can now buy Agentforce Coworker by the seat: $50 per user per month, Salesforce said in an announcement on 4 November 2026. Coworker is the assistant an employee hands a job to in plain language, such as investigating an at-risk renewal; it pulls the service history and open cases, drafts the follow-up and brings back actions for the person to approve.

Until now the published way to pay for employee use was metered. Salesforce's pricing page, read on 12 November, lists Flex Credits at $500 per 100,000, a $5 per user per month Agentforce licence that still needs credits, and add-ons for Sales and Service at $125 per user per month with unmetered use. The $50 seat sits between them.

What $50 buys, as published

  • The pricing page lists an "Agentforce Coworker User License" at $50 per user per month with "all Coworker searches included" and 30 MB of indexing per user per month, meaning the amount of company data Coworker can make searchable. The buying route is "contact us".
  • Available now, per the announcement: connections to Google Workspace and Microsoft 365 email, calendars and files; conversation history; and Skills, saved workflows a team can rerun with a one-line request.
  • Due in November: Coworker inside Microsoft Teams, iOS, Mac and Windows apps, and a free trial for customers already on Flex Credits. Due in December: scheduled tasks and a daily digest.

Seat or credits: the arithmetic

Salesforce's pricing page works its examples at 20 credits an action. At $500 per 100,000 credits, a credit costs half a cent and an action about $0.10. So $50 buys roughly 500 actions: 25 per working day in a 20-day month. One example on the page has 100 users each handling three cases a day at 60 credits a case, which comes to $1,800 a month, or $18 a user. The same 100 people on seats would cost $5,000.

Two things the page does not say. It names searches as included in the seat but is silent on whether actions, the steps where Coworker updates a record or sends something, draw credits on top. And it does not say what happens past 30 MB of indexing.

The evidence for the time saved

Salesforce says more than 185,000 people use Coworker and that usage grew 21 times in three months; it does not define usage or give the starting figure. It names three customers. Fulton Bank runs more than 20 use cases for about 3,000 users. The Adecco Group is expanding across 40 countries. BACA Systems switched it on in 20 minutes, and its vice-president of business systems, Andrew Russo, said it answered questions that had taken "45–60 mins of swivel-chairing between screens and systems". None gives a cost or a measured result.

The nearest thing to a productivity figure is a separate Salesforce post of 10 November: its sales agents save sellers an average of six hours a week, and 57% of sales leaders say the agents let them raise revenue without adding headcount. That comes from an online survey of 24 Sales Cloud customers run on 21 and 22 July 2026, and it covers Sales Cloud's agents, not Coworker.

The people side

Coworker works within each employee's existing Salesforce permissions and returns results and recommended actions for review, the announcement says. It does not say who checks what Coworker did after approval, or how the three named customers trained staff. In the survey, 75% of sales leaders said they had kept the same hiring plans.

What to do

If you run sales operations or a service team on Salesforce: turn Coworker on in Setup for one team on Flex Credits, or take the trial when it opens, and count actions per person for a month. Seats make sense only for people well above 500 actions a month, so buy them for those users and leave occasional users on credits. Before signing, get Salesforce to state in writing whether the $50 seat covers actions or only searches, and what overage costs.

Was this useful for your work?

Take this to work

Forward this

Salesforce now sells its Agentforce Coworker assistant at $50 per user per month, next to metered credits that work out at about $0.10 an action on its own pricing page. A seat only pays above roughly 500 actions a person a month, so we should measure our usage on credits before committing to seats.

Questions to ask

  1. Does the $50 seat include actions that update records or send messages, or only searches?
  2. What happens, and what does it cost, when a user passes 30 MB of indexing in a month?
  3. Can we mix seats for heavy users with Flex Credits for everyone else in one contract?
  4. Is $50 a list price for annual commitment, and what is the minimum number of seats?
  5. Which of the named customers will share measured results, with a baseline?

The arithmetic

Break-even actions per user per month = seat price ÷ cost per action. Cost per action = credits per action × price per credit.

Salesforce's figures: 20 credits × ($500 ÷ 100,000) = $0.10 an action; $50 ÷ $0.10 = 500 actions a month, or 25 a working day over 20 days. Its 100-user, three-cases-a-day example costs $1,800 a month on credits against $5,000 on seats. It does not say how many credits a Coworker job uses.

Questions this article answers

How much does Salesforce Agentforce Coworker cost per user?

Salesforce lists an Agentforce Coworker User License at $50 per user per month, announced on 4 November 2026. Its pricing page says all Coworker searches and 30 MB of indexing per user per month are included.

Is the $50 Agentforce Coworker seat cheaper than Flex Credits?

It depends on use. Flex Credits cost $500 per 100,000 and Salesforce's examples use 20 credits an action, about $0.10, so $50 equals roughly 500 actions a month. Salesforce does not say whether actions are included in the seat.

When is Agentforce Coworker available in Microsoft Teams?

Salesforce says Coworker in Microsoft Teams, with iOS, Mac and Windows apps, becomes generally available in November 2026. Scheduled tasks and a daily digest are expected in December 2026.

How much time do Salesforce's sales agents save?

Salesforce reports an average of six hours a week per seller, from an online survey of 24 Sales Cloud customers on 21 and 22 July 2026. The survey is about Sales Cloud agents, not Coworker, and is the company's own.

Send this to someone who runs a teamLinkedInXBlueskyHNEmail